There are few words that can effectively describe the debut album of 4 PM. Soothing, wholesome, and harmonious are a few adjectives that come to mind, but they do little justice to the quality of this album. Sung with minimal musical accompaniment, Now's the Time focuses on the moving lyrics, presented through the vocal talent of the four singers. And this vocal talent is remarkable. Even those not fond of soul or RB will enjoy this album. ~ Diana Moes VandeHoef, All Music Guide